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Sydney-based online activewear store Stylerunner has beat Richard Branson to it.

Earlier this week, the Virgin boss announced a 'No Vacation Policy' which allows staff to take unlimited leave.

Entrepreneurial sisters Sali and Julie Stevanja have been applying this strategy since launching Stylerunner in 2012.

"Company culture is just as important to us as the success of our business," Sali said.

The co-founders have a range of services aimed at enhancing company culture.

Monday mornings feature all‐in ‘locker room’ sessions; spent upskilling the team, sharing gratitude and setting positive intentions for the week ahead.

Friday afternoon feature a ‘Kudos Hour’; spent reviewing and celebrating the team’s achievements, where a peer voting system results in a weekly, monthly and yearly prize.

"We wanted to create an environment where staff members feel rewarded and respected. Stylerunner HQ is all about building, growing and developing skill sets, creating work/life balance and fostering a long term commitment from employees," Julie said.

In a bid to increase productivity, staff loyalty and morale, the Stevanja sisters have been known to call impromptu team WIPs to celebrate success ‘in the moment’.

Most recently, the cofounders had 100 helium balloons delivered to the office alongside three Brazilian dancers to surprise and delight their staff members.

Long terms plans include subsidised gym memberships and flexible workstations to allow staff to create their own working environments to produce the best results.

Stylerunner is set to celebrate its second birthday next month and the cofounders promise exciting new developments for the team and the company as a whole.

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