Ragtrader catches up with Ragtrader Live presenter Finn Age Haensel, The Iconic managing director and co-founder.
Purchase your tickets here. Early bird tickets purchased prior to 30 June are priced at $245, including refreshments throughout the day as well as evening networking drinks.
The concept for The Iconic came about when...
We looked at overseas online retailers and their whole focus about convenience and started wondering why no one in Australia is doing this locally yet.
The 'big break' happened when...
We did offline marketing for the first time and realised that there is a whole market out there that hasn't even considered to shop online yet.
The biggest challenge in the early days was...
Growing so fast, including keeping a consistent brand message, consistent corporate culture and hiring 20 people per week ...
The biggest challenge today is...
Moving
from a pure start-up to a young eCommerce company, including adjusting
our culture and implementing 'boring' corporate things like policies,
budgets, guidelines etc.
The biggest achievement so far is...
Out of many achievements ("Best New Online Retailer 2012", 350k Facebook fans), the biggest is probably to be Australia's largest online fashion retailer. According to the only reliable data (Hitwise, Google, Alexa - traffic data), there is no bigger online fashion retailer in Australia which makes us proud given the fact that we are only 18 months old.
The number of ranges when we started...
Was mainly women's fashion and shoes with some men's products. Less than 100 brands...
The number of ranges we sell now...
We are now the one-stop-shop for fashion in Australia. For teenagers, tweens, young professionals, mums, sports people, surfers. We have now over 500 brands and 30,000 products offering the widest range of fashion online in Australia.
The number of employees when we started...
Five.
The number of employees we have now....
Over 300.
In five years time, The Iconic will be...
Australia's and New Zealand's biggest eCommerce company and the household brand for fashion online. We also want to regional leader in online innovation.
The key to success in the online retail space is...
We offer great prices, but we offer even greater service and convenience. With our free overnight delivery, 3 hours in Sydney, 100 free returns, we are the perfect destination for busy people who don't have time to go shopping and would rather spend their weekends on the beach and not in the shopping mall.