Menswear giant Retail Apparel Group operates 300 stores across Australia and New Zealand - but it took several incarnations before its 'Connor' brand found the winning formula.
Retail Apparel Group managing director Gary Novis will share the journey of Connor, initially launched as a lifestyle brand for the mid to mature age market, at Ragtrader Live.
Get your tickets to Ragtrader Live here - just two weeks away!
Today, Connor is rapidly expanding both in store numbers and store size with 100 stores set to be in operation by the close of 2013.
The brand currently trades across 85 locations.
The latest store concept, opened at Westfield Penrith (NSW), measures at 160sqm, up from the typical 90-120sqm store.
Connor is embarking on an even larger store footpring with a new 180sqm store at Westfield Tuggerah and a 275sqm store at Westfield Caringdale.
Both sites are due to open in September.
So how did the brand find the winning formula and what were the learning curves along the way?