Ragtrader catches up with Ragtrader Live speaker Sally-Anne Newson, Asos Australia country manager.
Purchase your tickets here. Early bird tickets purchased prior to 30 June are priced at $245, including refreshments throughout the day as well as evening networking drinks.
The most interesting statistic on Asos in the Australian market is...
We sell an item to Australia every six seconds.
The amount of clothing we ship to the market per week is equivalent to...
Four jumbo jets.
The most popular brands are...
Our own brand, ASOS, River Island and Warehouse.
The biggest achievement to date is...
Delivering credible, seasonally relevant fashion all year. Australians are fashion forward. They look to ASOS to deliver product ranges that are at the forefront of fashion but they can wear now.
The biggest challenge has been...
The same as our biggest achievement. Our biggest challenge was evolving our range to cater to our global customer.
Sales to the Australian market really started to grow during...
2011 when we launched the Australian ASOS site. The new site provided Australians the convenience to shop in their local currency and sizing and we've continued to add new content and services to meet our customers' expectations.
Asos Australia's head office numbers at...
Eight. We're a small team with a fantastic support structure of local agencies and our ASOS team in our UK HQ.
The most successful marketing activation in Australia has been...
'ASOS in Your World'. This was the launch of our first ever seasonally relevant fashion forward range for the Australian market. We marked the event with a series of consumer parties and a catwalk show as a thank you for their support.
We credit our success here to...
Our customers. They've embraced our brand, our product and engaged with us daily either through our social channels or through their own. ASOS is more than just a store to them, it's a place for them to collaborate with friends, find the latest trends, a place for them to sell fashion and most importantly a place for them to buy affordable fast fashion everyday.