Roxy has teamed up with seven-time surfing world champion Stephanie Gilmore to launch a 26-piece capsule collection.
Working in collaboration for months to bring the range to the market, Roxy and Gilmore's capsule collection offers customers 90s-inspired pieces in trending colours including yellow, blue, lavender and orange.
"I constantly find myself looking through the copy of the Roxy Surf Girl book, a collection of the brand's images through the 90s and 00s," Gilmore said.
"It introduced the beginning of the most iconic era in female surf culture ‒ as real and as natural as it comes.
"The colours, strong vibes and tomboy pieces have always spoken to me.
"I wanted to create a collection that felt authentic to this," she said.
The collection features swimwear, flared pants, tropical pareos, colour-block slacks and beach bags and includes sustainable components such as organic cotton and recycled fabrics.
The collection's packaging is also environmentally conscious, giving a second life to tags and plastics.
Gilmore said the eco-friendly elements of the range were very important to her.
"The design team at Roxy worked with me to incorporate as many sustainable materials as possible, a crucial element to me.
"We made sure fits and colours hit the exact palette that spoke to this direction.
"Brighter but tasteful, feminine but unisex.
"The boardshorts were based off a 90s Roxy design, with updated technical fabrics to allow for use in competition," she said.
Roxy designer Eliza Steele added that the range emulates Gilmore's personal style very closely.
"We shared lots of ideas and laughs along the way and you can see Stephʼs relaxed and fun style shine through in the pieces we were able to create.
"Sheʼs effortlessly surf chic, with a retro touch.
"The bucket hat, oversized sweater, pareo and cropped kick flare pants are iconically Steph ‒ along with wearing sunny pops of colour.
"When you view the collection, itʼs really just like peeking into her wardrobe," she said.
The Roxy x Stephanie Gilmore collection is available now online and in select stores worldwide.
It is priced between $49.99 and $129.99.