Rivers is celebrating 40 years in business.
The Rivers brand was born when it opened its first store in Ballarat in 1979.
The company started as a small scale shoe manufacturer and wholesaler with its products sold from the back of a property in
Charlton.
The move to Ballarat allowed Rivers to produce footwear on a larger scale.
In 1993 the brand launched men’s apparel in its 50 stores and has grown steadily.
Rivers now has a chain of 138 stores with a 1.4 million customer base and hundreds of team members.
Ballarat store manager Roz has been with Rivers for the last 10 years.
“I have seen Rivers go through many changes over the years and grow into the business that it is today."
To celebrate its 40-year anniversary, Rivers is thanking its loyal customers by hosting events in each
store around Australia on November 16.
The events will run from 2pm until 5pm and customers can expect a variety of treats, exclusive discounts and a chance to win $1000 to spend at Rivers.
In addition, Rivers social media channels will be flooded with throwback photographs of the original Ballarat store, historical advertising campaigns and profiles of team members who have made significant contributions to the Rivers brand.
The Rivers leadership team is confident of the brand’s continued growth, having already introduced renowned labels such as Havaianas footwear and Pumpkin Patch into online and selected stores.