A local accessories brand has opened up about the brand refresh which transformed its fate and landed it on 2013 BRW Fast Starters list.
Accessories brand Tuskc, established in 2009, has revealed that it has been selected as one of the 100 companies to appear on the elite BRW Fast Starters list this year, following a total business overhaul.
The company, which specialises in steel jewellery and leather belts, was selected to make the cut from thousands of entrants and Tuskc general manager Melissa Gibson has credited its success to a change of strategy.
“The continued support of our wonderful jewellery retailers made it possible to be included on this influential listing,” Gibson said.
“Tuskc have really come along way in the past 12 months, and speaking on behalf of the team, I cannot thank our retail partners enough.”
Expanding on the company's journey this past year, Gibson said it is a message to fellow retailers that change is necessary to survive in today's challenging market.
“I am aware that significant changes that were implemented over the course of 12 months, including variations to our product strategies and designs, pricing strategies, marketing initiatives and management, have unsettled some retailers.
"It is natural to fear change, but those that have stuck by our brand and adapted have really reaped the rewards,” she said.
“We will be turning four soon, so we are getting a little ‘older and wiser’ – our recent transformations have had positive effects on our retail partners... Tuskc did not appear on the BRW listing by looking pretty!”
The BRW Fast Starters issue will be published on Friday, April 26, 2013. To date, information about where Tuskc will be ranked on the list is unconfirmed.
Launched late in 2009, Tuskc has become one of the fastest growing stainless steel brands in Australia.
The Tuskc brand is backed by 90-year-old Australian fashion company Buckle with its head office and warehouse based in Summer Hill, Sydney.
Tuskc is wholly Australian owned and operated and is currently stocked in more than 220 stores across Australia and New Zealand.