Surfing brand Rip Curl has collaborated with Sydney-born lifestyle brand Sunnylife on a limited edition kids range that has just launched this month.
The collection covers 15 products, including a beach chair, diving toys, kids goggles and surf mats, an umbrella and kids swimming vests in different patterns.
This expands on Rip Curl’s own kids product lines, which predominantly cover clothing and wetsuits, as well as backpacks, towels, hats, wallets, bottles and key rings.
The range is currently available via Sunnylife’s online website and through select wholesale partners across Australia.
The Sydney-born brand’s key stockists include David Jones, Myer, Baby Bunting and Kidstuff.
“At Sunnylife, we’re about bringing joy to summer moments, and this collaboration brings that to life in the best way,” head of marketing and online Charlotte Guingo said.
“With Rip Curl’s surf heritage and our playful designs, this collection is a dream match for kids who live for sunny days.”
The collaboration was managed by brand extension agency Asembl. The agency’s managing director Justin Watson said this is Rip Curl's first-ever collaboration with Sunnylife.
“Bringing together two iconic brands, this partnership for beachside summer essentials has everything kids need to make the most of summer adventures in Australia.”