Rip Curl has launched a masterclass series, deep diving into the minds of Rip Curl’s elite athletes.
This series is targeted at women, bringing consumers access to wellness, surf and fitness insights.
Recently re-signing with Rip Curl for five more years, surfer Bethany Hamilton featured in the first episode.
The presentation included top tips for learning to surf, staying fit and motivation.
The masterclass series is part of a broader marketing move to include more real-life assets in campaigns.
Last year, the brand released an interactive bikini fit guide using its own staff as models.
Rip Curl senior swim designer Natalie Bortolotto said it formed a larger strategy for the brand.
"The Fit Guide came out of a desire for our customers to see more of themselves in our products and advertising.
"We thought, 'why not start with our team, and put ourselves – the real people behind the brand – out there?'" she said.