The founders of two fashion empires will spill the secrets of their success at a free business seminar next month.
The “Glamour, global and growth” seminar, held as part of the New South Wales Small Business September event, will see Jodie Fox, co-founder of online shoe design website Shoes of Prey, and Lucie Trinco, founder of fashion handbag company Il Tutto, share their business nuance at the Sydney MLC Centre on September 14.
The business owners will discuss their experiences on how social media and digital technology have revolutionised the publicity of their luxury fashion companies both locally and globally, and will also focus on how small business brands can leverage their exposure via social media and e-commerce to profit from these online marketing strategies.
Trinco, who has been running her fashion company since 2007, said she would also discuss how to identify niche products and how to embrace multi-levels of retailing in her presentation, while Fox will cover brand etiquette in social media and the skill of making lasting customer connections.
“This seminar is the result of discussions NSW Trade and Investment on some of the possible workshop topics that would be useful for the retail industry,” Trinco said.
“Together with the organisers of Small Business September and my co-presenter Jodie Fox of Shoes of Prey, we’ll be sharing the common threads in both of our now successful companies with retail business owners in the growth phase and hopefully what we share with them will shed some light on how to continue the growth through online retailing.”
Now in its 12th year, Small Business September is designed to help small business owners and operators “connect for profit” and discover a new direction or ways to improve aspects of their operations, expand networks and grow their businesses.
During this small business month, organiser NSW Trade and Investment will run more than 300 events across NSW, involving several key sponsors and about 150 partner organisations.
The “Glamour, global and growth” seminar is also part of the Women In Business Mentoring Program offered by NSW Trade & Investment. The seminar will be held on September 14 from 11am to 2pm, at Level 47, NSW Trade & Investment Centre, MLC Centre, 19 Martin Place, Sydney. Places are limited.
For more information or to register go to: www.smallbusinessmonth.nsw.gov.au