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The Retail Council has unveiled a new brand and chair to strengthen policy and advocacy efforts for the sector.

Retail Council chief Anna McPhee said the organisation continues to be driven to achieve sustainable growth of retail in Australia for the benefit of the consumer, the industry and the economy.

"The time is right to re-energise the organisation’s direction.

"Our commitment to work with stakeholders to contribute to the development and support of public policy, lift productivity, grow jobs, promote competition and strengthen the sector’s contribution remains the same and I am looking forward to continuing our work with our stakeholders.

"A strong retail sector reflects and sustains a strong economy.

"This is important because as a top ten contributor to GDP and Australia’s largest private sector employer, retail is a key driver of economic growth."

The Board has elected Super Retail Group CEO Peter Birtles to the position of Chair.

"There is a substantial opportunity for the retail sector to deliver sustainable growth, support job creation, and boost productivity and economic growth. I believe the Retail Council is best positioned to support the development of public policy for the retail sector that meets these objectives," he said.

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