One of Australia's most influential retail groups - with 900 stores and seven online businesses - has revealed a fresh direction for spring/summer 2013.
Specialty Fashion Group showcased its spring/summer collections for Autograph, City Chic, Crossroads and Katies to media this week at its new premises in Alexandria, Sydney.
Marketing and design departments for all brands were present at the showings to showcase fresh directions and product additions across the label.
Chief executive Gary Perlstein said the day allowed the group to demonstrate how each brand interpreted key looks for the season.
"The media loved our new Autograph lingerie range and Katies swimwear and dressed-up casualwear.
"Items were very well received with many samples having to be rushed to studios for instant shoots.”
Crossroads showcased soft gelato colours, feminine graphic tees, washed chambray jackets, maxi dresses and soft easy pieces for women at affordable price points.
"We now have 180 crossroads stores Australia wide and sizing goes from 8 – 22," Perlstein said. "And, we have 1.6 million shoppers on our data base.
“Katies is one of our iconic brands and now has 155 stores nationally and it has 1.6 million shoppers on its data base. Exotic island prints and placement prints were very popular with the fashion media.
"And, our LOVE K jewellery pieces were an enormous hit.
“Autograph showed fashion for the fuller figured woman who simply wants to look on trend. She wants soft colours, feminine prints and wearable contemporary fashion that makes her look and feel good. This brand now has 121 stores and 790,000 members on its data base.”
City Chic showcased its trend-driven offer for the plus size markets. The brand now has 77 stores nationally and caters for sizes 14 – 24 and has 180,000 members on its data base.”
Specialty Fashion Group sells a garment every second in Australia, New Zealand or the United States through its portfolio of about 900 stores and our seven online businesses.
The group has 6.2 million members and can reach over 1.5 million members through email, with loyalty members representing over 80 per cent of sales.