One of the largest cross-channel retailers in Australasia has revealed which fashion products hit the spot with local consumers long-term, as it prepares to mark more than three decades in business.
Online and catalogue retailer EziBuy has staked its claim as the market leader in the apparel and home décor catalogue market in New Zealand and Australia and celebrates its 35th anniversary in operation this month. The birthday celebrations will kick off in New Zealand.
EziBuy launched its catalogue shopping capabilities in 1978 and online site in 1998, and the company has now revealed most popular style over the years – the 'Capture Stretch Twill Pull-On Pant' – which has sold over 370,000 pairs to date.
The figure equates to more than 10,000 pairs of the same pants sold every year to Australian and New Zealand women.
The classic style, of cotton/elastane elasticated waist pants, was introduced into the range not long after EziBuy first opened, and has achieved robust results although CEO Simon West revealed the piece is “not necessarily the height of fashion or most innovative piece that the company sells”.
The pull-on pants are available in 10 colours and sizes 10 to 20 with regular and short leg-length options and are priced at $39.99.
“We know our customers, they want classic pieces with value for money and quality top of mind. This shows in our biggest selling item,” West said.
EziBuy merchandising director Myles Taylor added that the piece's popularity also stems from its accessibility and multi-purpose nature.
“These may be basic pants but a comfortable yet stylish pair of pants are the cornerstone of most women’s wardrobes,” she said.
“We have customers who have been buying these pants in multiple colours since they were released. They can also be dressed up and down and at only $39.99, make an easy and cost-effective wardrobe update for many of our customers.”
The 'Capture Stretch Twill Pull-On Pant' from EziBuy is part of a diverse product range offered by the company, with Next the latest label to join the EziBuy brand portfolio.
Other labels on EziBuy include womenswear brands, Capture, Grace Hill, Emerge, Urban and Essentials, as well as European brands Capture European and Heine. The collection also features Sara and Evans, size 16+ women's fashion brands, in addition to an extensive range of menswear, lingerie, homeware and gift products.
EziBuy is one of the multi-channel retailers in Australasia, represented via catalogues, online and retail outlets. The original A3 black and white EziBuy catalogues were mailed to organisations and clubs drawn from the phone book.
The company is now a growing force in apparel and home catalogue and online shopping for Australia and New Zealand, and processes in excess of 1.75 million orders a year in the region, with Australian customers also serviced via a New Zealand distribution and call centre in Palmerston North.