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The co-founder of Redbubble, Martin Hosking, is calling for the removal of newly appointed chair Robin Mendelson and directors Robert Sherin and John Lewis from the platform’s parent company Articore Group.

Redbubble sells print-on-demand products based on user-submitted artwork, with products including clothing as well as lifestyle. Articore also manages TeePublic, a US-based marketplace operating under a similar concept.

According to an ASX update today, Hosking and members associated with former Redbubble chair Richard Cawsey and Hosking have tabled notices indicating their intention to move resolutions for the removal of chair Robin Mendelson, and directors Robert Sherwin and John Lewis under section 203D of the Corporations Act 2001 (Cth).

They have also given notice to offer up Andrew Nash, Carole Campbell and Christine Christian as candidature for election as directors of Articore for the purposes of Rule 48(b) of the company’s constitution.

Hosking and Cawsey, and associated members together hold at least 5 per cent of the votes that may be cast at a general meeting of Articore.

This comes nearly a month after Articore Group launched a strategic review amid a board and leadership shakeup, with Hosking stepping down as CEO, being replaced by US-based Vivek Kumar, and Anne Ward being replaced as board chair, with US-based Robin Mendelson taking the helm.

Following that announcement on May 30, the Articore board engaged with a representative of Hosking and Cawsey “in the spirit of constructive dialogue” and seeking to “avoid future cost and disruption to the group.” 

“As part of this engagement, the board communicated its openness to consider the candidates put forward by the Requesting Shareholders [Hosking and Cawsey] for the announced open director role. The board recognises the right of shareholders to express views and welcomes constructive engagement that is in the best interest of all shareholders.”

The leadership shakeup comes as more than 75 per cent of Articore’s revenue comes from the United States. 

“With the leadership changes disclosed on 2 June 2025, the current board and executive reflects this commercial reality, bringing together a diverse and globally oriented mix of skills and experience necessary to support this international growth agenda.”

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