Australian sportswear retailer Rebel has unveiled a newly expanded external store at Chadstone Shopping Centre in Victoria.
It is reportedly Rebel’s largest health and wellbeing destination to date, and marks the brand’s second store revamp in the centre, with its internal rCX store updated last year.
The store includes a variety of new features, such as a dedicated area for customers to meet fitness experts by appointment.
There is also a new yoga and pilates section offering equipment, apparel, and accessories, and a ‘Personalisation Zone’ where customers can customise their t-shirts and bags.
Rebel MD Gary Williams said the revamp aims to provide customers an immersive way to trial sporting goods before buying.
“Our handpicked fitness experts will provide an extraordinary level of support for our shoppers in-store, helping them make informed purchase decisions that will ultimately help them achieve their sporting goals.
“Chadstone is Australia’s fashion capital, and we’re proud to carry the biggest and best global sporting brands to complement our customers’ needs.”