Rebel has unveiled a new website featuring bespoke elements that align to its rCX concept stores.
The activewear retailer launched its Rebel Customer Experience stores in 2020, with a focus on interactive zones dedicated to sporting categories.
This included a 'Home of Basketball' area to shoot hoops and a 'Home of Football' hub featuring a soccer smash game.
Rebel has now recreated the format online with interactive destination zones for top-performing sporting codes.
Rebel GM of eCommerce and marketing Rosemary Martin said the move is part of a broader strategic vision for the brand.
"Great product is at the heart of what we do, but our ambition is to help all Australian’s chase their sporting goals. The rCX concept works so well because it is designed with that goal in mind, and our new website brings that to life digitally for our customers.
"The new design and delivery of our online platform is a key pillar in our omni-retail experience. We’re looking forward to seeing how customers find the improved shopping experience, and hope they can draw some inspiration from the way Rebel showcases its product.”
The new website also features navigational features such as menu and search, alongside new product pages that feature a broader range of product imagery and impactful content.