Australian sports retailer Rebel has announced a new campaign in partnership with Lifeline to support the organisation’s goal of ending suicide in Australia.
In the lead-up to World Mental Health Day, Rebel is donating $1 from every product sold to raise funds for Lifeline.
The campaign will run from October 4 to October 10, where customers can also donate to Lifeline in store.
Lifeline CEO Colin Seery welcomed the partnership, saying that the organisation has seen a “significant increase” in demand for its services across the board.
“Australians have endured through so much over the past few years, from natural disasters, a pandemic, through to cost of living pressures impacting us all,” Seery said.
“This partnership not only raises vital funds to ensure we’re supporting Australians 24/7 over the platform which suits them best, it also highlights the incredibly positive impact that physical activity and sport can have on our mental health and wellbeing.”
Rebel MD Gary Williams echoed this sentiment, saying sport can be “a transformative tool for our physical and mental health and wellbeing.”
“We’re honoured to help our customers pursue their sporting passions while promoting the vital work that Lifeline does in supporting Australians when they need it most,” he said.
Rebel brand ambassador and CommBank Matilda player Mary Fowler gave a firsthand account of how sport can benefit your mental health, “particularly team sport.”
“Through my own challenges, I’ve been grateful to have sport as a key tool in managing my own mental wellbeing,” Fowler said.
“I’m proud to partner with Rebel, and use my voice to share my own mental health journey, in the hope that it will help others feel confident enough to do the same.”
According to Rebel, the campaign recognises the impact that sport can make on the lives of millions of Australians.
Studies show that being physically active is associated with lower suicidal ideation, whilst meeting physical activity guidelines has shown to have a protective effect on a person’s suicidal risk.