Rebel is set to unveil a bold new retail vision.
The activewear chain will launch a new 'accelerate' concept store this Wednesday.
The line of concept stores will set a new benchmark for the business.
The first store opening, at Westfield Bondi Junction, will mark the start of a 12-month Australian rollout.
Rebel MD Erica Berchtold will host the store opening, which will commence from 7pm.
To mark the launch, a lineup of sporting icons will be present at the opening.
These include Michael Slater, Libby Trickett, Anthony Minichiello, Geoff Huegill and Matt Shirvington.