Australian sporting retailer Rebel is set to unveil its new store in Westfield Bondi on Thursday, June 5.
The relocated store spans nearly 3,000 square metres, which is double the size of its previous location in the centre.
The new store features Rebel's premium Customer Experience (rCX) concept with interactive areas for basketball, soccer, and virtual gaming to test products.
“Bondi represents the perfect location for our latest store, a place where sport is woven into the fabric of this vibrant community,” Rebel managing director Gary Williams said. “We have been working alongside Westfield in trying to find the right space to meet our customers' expectations for some time.
“With Rebel's rCX concept designed to redefine expectations of what retail should be, it's only right that one of Australia's leading shopping locations has the very best of what a Rebel retail experience can provide."
The store will feature brands such as Lorna Jane, Ell/Voo, Nike, and Muscle Nation, plus new arrivals such as Saucony, Crocs, Altra, and Salomon. The Westfield store is set to have the widest range of race footwear than any other Rebel store.
Williams will join Rebel GM of retail Meg Zalewski at the opening of the new store this Thursday.
Westfield Bondi centre manager Luke Caleo has welcomed the new store format, which is set to open on level 1 at the centre.
“This exciting addition will provide a world-class store offer to our customers, with state-of-the-art technology and interactive zones providing an extraordinary retail experience that we know the Bondi community will love,” Caleo said. “We're looking forward to celebrating the opening of the new rebel rCX store with our customers as part of the transformation underway at Westfield Bondi."
To celebrate the opening, Rebel is offering 100 lucky door prizes for the first 100 Rebel active members in-store on June 5 and Sunday, June 8, with vouchers ranging from $10 to $500.
Until Sunday, June 15, shoppers who spend $100 or more will earn 400 bonus points ($20 value) toward their next shop.
Rebel’s Bondi store relocation adds to around 160 stores across Australia.