Super Retail Group has appointed Gary Williams as MD for its sports retail division.
Williams, who has 30 years of retail experience, will head up the Rebel business from April 8.
Previously he held executive, board and senior retail leadership roles with brands including David Jones/Country Road Group, Myer, Sass & Bide, Topshop, Reebok and Westfield.
He is currently COO of Alceon Retail Group where he sits on the executive committee for the EziBuy and SurfStitch businesses.
Super Retail Group CEO Anthony Heraghty welcomed him to the team.
“Rebel is Australia’s best - known sporting goods retailer and Gary is the perfect match for this business.
"With his extensive retailing history, he clearly understands the market and has an absolute commitment to putting customers first.
"His expertise in sports and consumer retailing, digital transformation and brand development will ensure that Rebel remains Australia’s first choice for sports and leisure gear.
"He will bring fresh perspectives to Super Retail Group as we continue building our omni - retail strategy, delivering a world class in - store and online experience for our customers.”
Williams also welcomed his position.
“I am thrilled to be joining Super Retail Group at an exciting time for the company. Millions of Australians have grown up with Rebel and I am honoured to be the next custodian of this amazing business."