Australian national carrier Qantas has selected Rebecca Vallance as the next local fashion designer to create its new uniform, after a competitive pitch process.
The Australian designer takes over from Martin Grant, who led Qantas uniforms since 2014.
Vallance said her vision for the new uniform would reflect the modern sophistication and spirit of the Qantas team.
“To be entrusted with this redesign is a huge milestone for me personally and for my brand. I am looking forward to creating something iconic, yet wearable while celebrating the people who make this airline such a beloved part of Australia’s story,” she said.
“This is a defining moment in my career, not just because of the scale of the project, but because of the trust Qantas has placed in me. It’s a partnership I am deeply grateful for.”
The redesign will be the first major uniform overhaul in over a decade. Earlier this year, the airline surveyed its uniformed workforce of more than 17,500 team members across key operational areas including pilots, cabin crew, engineering and airports to provide feedback on elements such as durability, functionality and comfort.
Vallance will now incorporate these insights into the next phase of the design process.
Qantas Group CEO Vanessa Hudson said the uniform redesign would play an important role in marking the next era for the national carrier.
“Our uniform represents the Qantas spirit all over the world. We’re proud to be working with Rebecca Vallance to define the new look and to reflect where Qantas is heading,” Hudson said.
“We want the new uniform to reflect the pride our team feel when they wear it and this redesign is a collaborative journey that will be shaped by our people every step of the way.”
The new Rebecca Vallance Qantas uniform will launch in 2027. Other past designers of the Qantas uniform include Peter Morrissey, Yves Saint Laurent, George Gross and Harry Who and Emilio Pucci.