RB Sellars has partnered with Woolmark to launch a Merino wool workwear collection targeting the agricultural sector.
The collaboration forms part of RB Sellars' broader Australian Grown campaign and introduces a Woolmark-certified collection built around Nuyarn technology — a spinning innovation that the brand claims delivers strong moisture management, breathability and thermoregulation compared to conventional wool processing.
The range spans men's, women's and children's base layers, singlets and polos, engineered specifically for farm work conditions.
RB Sellars CEO Jim Gall said the partnership was designed to close the gap between performance workwear and agricultural end-use.
"While performance fabrics like Australian Merino have traditionally been reserved for sport and outdoor pursuits, we're bringing that same innovation to agriculture," Gall said.
He described the collection as a "circular story from paddock to product," with the garments grown and worn by Australian farmers.
Woolmark managing director Bryan Fry said the tie-up reinforced the commercial relevance of Australian Merino beyond traditional markets.
"Australian Merino wool is a natural, renewable and biodegradable fibre, grown year after year on Australian farms and designed by nature to perform," Fry said.