Ralph Lauren has opened its first Polo Ralph Lauren store in one of Australia's most recognisable cultural areas, The Rocks.
The store is located in a 150sqm heritage building and features custom-designed millwork and decorative antique touches to create a unique in-store experience and look.
The store opened with the Polo Ralph Lauren menswear and womenswear autumn 2021 collections, and will also house an array of capsule collections, exclusives and in store activations.
"The Polo Ralph Lauren store opening at The Rocks is part of Ralph Lauren’s 'Next Great Chapter' expansion across Australia to deliver sustainable long-term growth and value creation," the brand said in a statement.
"Following the opening of The Rocks store, [we] will open [our] first emblematic store in Chadstone Melbourne in early 2022," Ralph Lauren said.
The opening of the Ralph Lauren's store in The Rocks brings the brand's total store network in Australia to 52.
In total, the business operates 344 doors across the world.