Global fashion house Ralph Lauren is planning to open their Polo Play pop-up experiences in Sydney and Melbourne later this month, showcasing the brand’s latest handbag collection.
From March 26 to April 6, Chatswood Chase in Sydney and the Emporium Melbourne will host Polo Play pop-ups, interactive spaces designed to introduce a new generation to the world of Polo.
The pop-ups will include complimentary handbag personalisation, such as bespoke embossing with any Polo Play handbag purchase, and creating personalised handbag charms.
This marks the second drop of the Polo Play handbag collection alongside a global campaign that features British actress and model Iris Law and Sana, who is a member of the global K-Pop group Twice.
The pop-ups will also include curated refreshments and interactive content moments.
The Polo Play collection will also be available in Ralph Lauren stores across Australia and via its local online channel.
Ralph Lauren sells in various retail categories, including apparel, footwear, accessories, home, fragrances and hospitality. The brand was founded in 1967 and has since scaled into over 2,000 retail locations globally, which include concessions in department stores such as Myer and David Jones as well as owned retail stores.