Ralph Lauren has opened a new Polo Ralph Lauren store in Sydney’s Queen Victoria Building.
Based on a trial of a Polo Ralph Lauren women’s only pop up, Ralph Lauren has extended the offering, opening the doors to a permanent new men's and women's fashion store.
The new store will showcase classic Polo Ralph Lauren collections, as well as some QVB exclusives throughout the year.
In line with the Australian Government regulations for COVID-19, Ralph Lauren will continue to monitor and implement appropriate health and hygiene standards.
This includes monitoring packaging practices as well as their teams health and wellbeing very closely at the QVB store and across stores nationwide.
Located on the Ground Floor on the George Street, the store occupies a 102 square meter space.
The building’s historic architecture provides a setting for the traditional millwork detailing, signature black and white finishes and assortment of vintage fixtures.
Polo Ralph Lauren will be celebrating its new store opening with the launch of its spring collection.
The range is grounded in navy with accents of fuchsia and yellow.
Stripes in various layouts and fabrications, bi-colour floral prints, and a classic polka dot offer simple patterns to compliment the bold colours of the season.
Polo Ralph Lauren will also continue to celebrate the heritage and legacy of the polo shirt, by offering an assortment of new season colours.
The new store will build on the brands pter to deliver sustainable, long-term growth and value creation in Australia.