Ragtrader has revealed another chapter in its exciting future as a one-stop-shop for fashion business information.
The publication, first launched in 1972, has rolled out a series of recent firsts including the launch of live conference events, new digital platforms and enhanced, redesigned print content.
Now the fashion business journal has launched a content marketing division.
For over four decades, Ragtrader has built up unrivalled IP as a communication and fashion business destination, deeply entrenched in both the Australian media and fashion landscape.
The custom content division is open for any business that wishes to leverage this expertise to develop content marketing solutions that reach their customers in more memorable ways.
These include the publication of custom reports, information, media releases, copywriting, marketing collateral and multimedia content.
Custom Content will be a separate division of the title and headed up by Matt Porter, a journalist with over 15 years’ experience as an editor and journalist working across a range of media platforms including daily newspapers, fortnightly and monthly magazine titles and online publications.
“Yaffa Custom Content will harness our unparalleled IP and capability to give brands access to their customers and engage them in new and compelling ways,” Porter said.