The Iconic chief category manager Mareile Osthus has been confirmed as a speaker for Ragtrader Live, Melbourne.
Get your tickets to the August 7 event here.
Osthus will provide insight into the eCommerce platform's key buying strategy, including top-selling labels, trends and purchasing patterns.
Want to know how brands, trends and shopping behaviours tracked last year? Here are key insights from 2018.
- Australian and New Zealand shoppers spent the equivalent of 28 years browsing on The Iconic. That is the equivalent of 10,400 days, 15 million minutes or close to a billion seconds.
- Vintage sneakers were the top selling item. The Old Skool Vans in black and white was the top selling item of 2018.Other top selling sneakers included the Superga 2750 Cotu Classic in unisex white, Converse Chuck Taylor All Star Ox in optical white and Adidas Originals Superstar in white and core black.
- Shoppers stuck to purchasing monochrome classics. Australian and New Zealand shoppers filled their baskets with classic t-shirts and tanks in black, white and grey. The C&M Camilla and Marc's iconic logo tees and tanks were on the top purchased items list for women.
- The Tommy Hilfiger may crew-neck t-shirt was the most popular menswear item of the year.
- 73% of online shoppers who purchased from The Iconic's designer range are 35 and under and 24% were under the age of 24. Sydneysiders accounted for a third of all designer range purchases.
- Six out of the ten pieces in the top purchased items list for women are by Camilla & Marc.
- Since launching its image-search app feature, Snap to Shop, earlier this year, 60,000 people have already used it when looking for new brands or products.
- The top five most popular accessories for men in 2018 were all watches.
- Year on year, Brisbane was the fastest growing city in terms of orders with nearly 30% YOY growth compared with 2017. Adelaide tracked closely behind.