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Australian fashion brands are well placed to reap the benefits of more sustainable practices, according to a panel of industry experts.

In the first episode of Ragtrader Conversations, a new series igniting discussions within the fashion industry, brand owners have revealed how innovation is driving both ecological and economic benefits for businesses.

Powered by Klarna, the first episode features Klarna SME commercial manager Matt Foley, Nimble Activewear co-founder Katia Santilli, Upparel CEO Michael Elias, Outland Denim CEO James Bartle and Single Use Ain't Sexy CEO Josh Howard.

Watch the full episode below. 

In capturing the spirit of the conversation, which ranges from the latest R&D developments to consumer purchasing behaviour, Elias said brands are now better placed than ever to adopt sustainable practices.

"Consumers are supporting it, brands are partnering up and as a result of that, we're getting others turning around and stepping up because clearly it's working both environmentally and financially."

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