R.M.Williams has partnered with Qantas to launch a new range of Business Class amenity kits, which are rolling out across selected international routes as part of an update to the airline’s premium inflight offering.
The collection includes four amenity kit designs produced by R.M.Williams, featuring structured fabrications, a wide-opening silhouette and branded trims. The kits replace Qantas’ existing Business Class amenity kits and will progressively roll out across the international network.
The kits feature an internal lining printed with an archival map of the Winton–Longreach region, referencing the founding locations of both companies.
Amenity kits continue to be a key retention item for premium airline customers, with many reused beyond the flight. Qantas has increasingly used the category for collaborations with Australian lifestyle and design brands.
Each kit contains skincare products from Australian brand Grown Alchemist, including a hydrating day cream, hand cream and lip balm. Other inclusions are recycled PET socks, an eye mask, 3M earplugs and a bamboo toothbrush with Colgate toothpaste.
Qantas Group chief brand and corporate affairs officer Danielle Keighery said the focus was on improving the quality and usability of the product.
“We know customers value a well-designed amenity kit, and this new range has been created with durability and reuse in mind,” she said.
R.M.Williams head of marketing Victoria Taylor said the collaboration marked an extension of the brand into the travel category.
“This partnership allows us to apply our design approach to a new environment while maintaining a focus on quality and function,” she said.
The rollout positions R.M.Williams alongside a growing number of Australian brands partnering with airlines as carriers continue to update premium cabin touchpoints.