Australian apparel and footwear brand R.M. Williams hosted an exclusive Rugby Watch Party to promote its latest collaboration range with the Wallabies rugby union team.
Held at the Lord Dudley Hotel in Woollahra, Sydney, the venue’s upstairs space featured a range of branded elements, including a customised pool table and branded beer glasses, coasters and exterior signage.
The activation also included a curated selection of Wallabies memorabilia, including a unique Trophy Ledge, Gallery Wall, and vintage rugby ball and jersey displays.
According to R.M. Williams, the event marked its ongoing partnership with Rugby Australia, including its third range drop with the Wallabies launched last month.
A small selection of the range was available to purchase on the night, including handcrafted boots and heritage-inspired rugby apparel.
Over 100 guests attended the event over the weekend, including core brand customers, local rugby clubs, influencers, media partners and brand ambassadors. Guests departed with branded goodie bags.
R.M. Williams manages around 65 stores across Australia, two in New Zealand, three in the United States and three in the United Kingdom.
The brand’s Wallabies collaboration range for 2025 is currently being sold via its Australian online site, R.M. Williams stores, and through select retail partners.