R.M.Williams has rolled out its latest retail store at Westfield Doncaster in Melbourne.
The opening also marks the launch of the retailer's first bespoke boot service, offering customers the option to preview all boot styles, leather options, colours, engraving and special techniques to select and create a personalised pair of boots.
The concept will aim to spread to R.M.Williams stores across Australia and internationally over the next 12-18 months.
Meanwhile the Doncaster store also marks a new chapter in the brand's approach to retail and store design, set up like a heritage Australian wool shed with features such as steel framed glazed gates and stockyard details, timber shopfront and raw wood panelling.
R.M.Williams launched in Australia in 1932 and is now operating in around 15 countries globally.