Qantas has appointed Australian supermodel Jessica Hart as trend consultant.
Hart will draw on her fashion experience to work on projects benefiting Qantas Frequent Flyers.
The first of these projects will see Qantas and Hart work with leading Australian scarf designers Bird and Knoll.
The trio will nominate a destination that “Feels Like Home” off the back of the recent Qantas advertising campaign.
The destination will be photographed and produced into a limited edition exclusive Bird and Knoll scarf.
The scarf will be launched in September and retail for $298.
It will be available through Bird and Knoll stockists including David Jones, as well as through Qantas.com.
Qantas executive Olivia Wirth said the airline continues to innovate when it comes to travel and style.
“Qantas has a long history of being fashion forward, from our early uniform designs to our current Martin Grant designed outfits, our Kate Spade amenity kits and our award-winning Marc Newson designed Lounges and aircraft interiors,” she said.
“Jessica will bring a fresh eye to some terrific initiatives we are looking at and bring extra style to the Qantas travel experience, starting with the exclusive Bird and Knoll scarves.”
“While the scarf is the ideal fashion travel accessory, it will also promote the unique beauty of Australia, and as the country’s national carrier, we take great pride in flying the flag for home-grown fashion designers, destinations and talent.”