Certified organic brand Purebaby is embarking on a retail rollout following strong sales and category growth.
Purebaby stores are scheduled to open in Doncaster Westfield during September 2013 and Emporium in March 2014.
The openings will see Purebaby operate a total of four Melbourne stand-alone stores.
Purebaby’s first Sydney store opened in July 2013 at Bondi Westfield, with Chatswood Chase launched soon after.
The brand is available in the UK, US, South East Asia and in Australia through David Jones and Myer.
Purebaby is also available in leading boutiques nationally, with New Zealand customers able to purchase online.
Purebaby’s organic cotton is certified by Europe’s most prestigious certification body SKAL in the Netherlands (now known as Control Union).
The certification guarantees compliance to organic standards and ensures respect for the social and economic rights of farmers and producers.