Puma Oceania has just opened its new headquarters in Cremorne, Melbourne, hosting an event to mark the opening.
The local HQ has been relocated from Moorabbin, which is a few more kilometres southeast of Melbourne, where the brand’s local operations were managed for more than 40 years.
The event included retail partners, major sporting teams, and athletes such as Josh Giddey, Nedd Brockmann, Linden Hall and Emily Bates.
Cremorne hosts a few fashion and apparel business headquarters, including the likes of Decjuba, Brand Collective and Accent Group.
Puma’s new local head office will become a collaborative hub for athletes, partners and the Puma team. The space also features a showroom to host customers and partners.
"This is an important moment for our business in Oceania,” Puma Oceania managing director Daniel Pustina said. “The new space brings us closer to our partners and the sporting community and creates an environment that reflects who we are as a brand.
“We are proud of the partnerships we have built across retail and sport, and we are excited to welcome our partners and athletes into our new home. "
Puma has 13 stores and outlets across Australia, alongside a local dedicated website.