Puma has vowed to triple its marketing spend in the Australian market - and now it's ready to pounce.
Creative agency JWT has picked up the account for Puma's retail business.
The agency will create localised content to run alongside the global Forever Faster campaign.
Puma Oceania head of marketing Jon Yarnell told sister website Adnews said it will locally execute the global brand positioning.
JWT also has ties with its international parent company.
Yarnall said the benefits of partnering with JWT, and having local retail executions aligned with the parent in New York, would make the regional executions stronger.
Only six JWT offices are able to sign off work for the global Forever Faster campaign so JWT Sydney will also report in to the Hong Kong office.
Puma is planning a threefold increase in marketing spend over the coming year as it seeks to reposition more strongly as a sports brand.
It will seek to shed the lifestyle image it has chased in recent years and close the gap between Nike and Adidas.
Puma will roll out more product and category specific activity in the next 18 months alongside new product launches.
Puma also works with ZenithOptimedia in Australia.