Puma Oceania head of marketing Neysa Goh details the launch of the Fearless Podcast Series.
At Puma we are committed to driving equality on and off the field.
In 2020, there was a review written up about netball that we felt missed the mark completely.
We couldn’t remain on the sidelines and allow this outdated thinking to go unchallenged.
The response was so positive that it encouraged and inspired us to do more.
This podcast gives our female athletes and leaders a platform to share their stories and inspire others, including us, and is a next natural step in our journey to promote a fairer playing field for all.
Initially, we were planning on holding an event that would enable us to bring our athletes, ambassadors and partners together in a safe and inclusive space to give them the opportunity to share their experiences and insights with each other and also our consumers.
We wanted this to be an event that was focused on driving change, and our initial feeling was that this would be most effective through face to face conversations.
However, early on we had to consider the uncertainty of the world we are living in at the moment, so we had to adapt quickly and landed on podcasts as our preferred medium.
Our goal for this series is for it to be a conversation that sparks change.
Even if one person hears these amazing stories and it encourages them to stay focused on their goals, or to push for change if they feel as though something is not equitable, or if it helps them to mute negativity, then we have achieved our goal.
We also want to learn from our athletes and partners, to know what we can do as a brand to better support them and continue to drive change.
Ultimately we want to change the current landscape so the next generation of young women coming through do not have to have these conversations.
We want them to focus on reaching their potential on an even playing field.