Australian-born fashion label Princess Polly has been named a B Corporation by global non-profit B Lab.
This designation recognises Princess Polly as meeting high standards of social and environmental performance, accountability and transparency.
The brand’s maiden score is 86.8, which is just above the qualifying score of 80, but well over the median score of 50.9 for all ordinary businesses.
“We are deeply honoured that Princess Polly’s commitment to purpose-driven practices has been recognised with a B Corp certification,” Princess Polly co-founder and co-CEO Eirin Bryett said.
“This is an incredible accomplishment, and it marks a significant step in our ongoing journey to embed sustainability and purpose into every part of our business. We’re proud of the progress we’ve made and remain committed to continuously improving and holding ourselves to high standards in everything we do.”
Within its B Corp score, covering five categories, Princess Polly scored highest in environment, at 28.4. This is followed by workers at 20.9, community at 19.2, governance at 14.3 and customers at 3.8.
In Australia, there are over 60 B Corps in the apparel space. Other recent scorers include menswear brand TexTale, Rough Sleeper and Elk. There are also 24 B Corps in the textile space.
Princess Polly’s ESG vision covers four key areas, including ethical partnerships, equality and community, sustainability, and environment.
On the product side, Princess Polly is scaling the use of certified lower-impact materials across collections through tools like the Lower Impact Fabric Hub and the Materials Matrix.
Princess Polly also works closely with its supply chain partners to reduce carbon emissions, build circularity and uphold ethical sourcing.
The brand also fulfilled its B Corp certification through several other initiatives that support its customers, employees, and partners, including Pathway to Parenthood, which provides team members support through family planning and parenting with paid reproductive health and parental leave, and flexible work options.
B LAb AU/NZ acting CEO Angie Farrugia welcomed Princess Polly to the global community of nearly 10,000 B Corps.
“In an industry facing complex social and environmental challenges, [Princess Polly’s] B Corp certification signals a serious commitment to raising fashion industry standards and prioritising outcomes for people and the planet, alongside profit,” Farrugia said.
“After a two-year journey to this milestone, we commend Princess Polly's determination and willingness to be held accountable to high standards, now and into the future."
Princess Polly is currently owned by US-based retail group A.K.A. Brands, which also owns Australian-born fashion brands Culture Kings and Petal & Pup, and US label mnml.
Originally an online pureplay, Princess Polly has recently expanded into the retail space, opening stores across the United States, with is first Australian store set to open sometime this year.