Two top fashion etailers have joined forces to take the market by storm with a new initiative.
Online retailers Shoes of Prey and The Iconic have teamed up to launch Best. Shoe. Ever – an innovative online competition which seeks to uncover the hottest shoe design in Australia.
The competition invites shoppers to visit http://www.bestshoeever.com.au/to design a shoe, enter it into the competition and vote for the top styles.
The winner will have their shoe design manufactured and sold on The Iconic website, with the winning design to also be published in Famous magazine as part of a feature profile.
Every person who votes will also go into a draw to win a pair of shoes, with winners announced each week via Facebook.
Voting is scheduled to close June 12, with the five most popular designs and five judges’ choices announced June 13.
The final 10 entries will be reviewed by a panel of judges that will include Shoes of Prey co-founder Jodie Fox and The Iconic footwear buyer Lisa Iuele, with the overall winner announced June 20.
Commenting on the collaboration, Shoes of Prey co-founder Fox, said the alliance was a perfect match.
“We’re thrilled to work with The Iconic and Famous on this online first,” she said.
“The Shoes of Prey community adores competitions and shoppers on The Iconic know their way around a sexy shoe – so we’re sure they’ll love designing and voting for the Best.Shoe.Ever.”
The Iconic co-founder Finn Haensel added that the partnership also marks an evolution for both brands.
“The Iconic and Shoes of Prey are both true pureplay online retailers. With crowd-sourcing being a big digital trend, we want to combine this with fashion and fun – and maybe we discover a great design talent at the end.”
Shoes of Prey, established October 2009, is a website which allows consumers to design their own shoes online. Designs are handmade within five weeks and delivered worldwide for free.
The Iconic was launched in October 2011 and has since established itself as one of Australia's and New Zealand’s leading online fashion and footwear destinations. The site offers free overnight shipping, 100-day free returns, three-hour delivery across Sydney and live chat with its local customer service team.