Suiting brand Politix has just launched its latest marketing campaign called ‘Be The Main Event’, signing up Australian tennis legend Thanasi Kokkinakis to front it.
The campaign spotlights Politix’s spring ranges, covering styles across monochrome tailoring, light florals, and statement colours – designed to work across different events including garden events, formal celebrations and black tie.
“Spring is a good time to have a bit more fun with what you wear,” Kokkinakis said. “The collection feels sharp, confident and easy to wear.
“I’m into tailoring that feels polished without being too serious. Politix hits that balance really well with this collection.”
Politix is one of the five retail brands under Country Road Group. For FY26 to June 28, Country Road Group reported total sales of just over $1 billion in AUD, up 1 per cent on last year.
Politix and its sister business Witchery undertook brand repositionings over the last two years, with overarching parent company Woolworths Holdings Limited claiming these updates have driven positive results for both brands.
The suiting brand manages 20 full-price stores across Australia and five outlets, as well as concessions at David Jones and Myer. The brand also has three stores across New Zealand.