Remember Politix's mo-hair suit?
The one the brand created in partnership with artist and Torrens University learning facilitator Pamela Kleemann-Passi as part of its Movember campaign?
Well, it's picked up a Golden Spike in the Spikes Asia Awards 2022.
The awards celebrate excellence in creative communications and marketing effectiveness in the Asia-Pacific region.
The Politix Mo Hair suit picked up the Gold Spike Award in the 'Brand-led Education and Awareness' category, for its work to raise awareness for men's health and mental wellbeing.
Kleemann-Passi said the mo-hair suit was an attention grabbing project that sparked conversations.
"It is a magnificent item of clothing and a real conversation starter about issues around men’s health and wellbeing.
"I think art and fashion are fantastic platforms to have these kinds of conversations because they’re about making statements.
"The bigger the statement, the better the conversation starter," she said.
Kleemann-Passi's late husband passed away from prostate cancer, and her work explores the relationship between art, medical science, and loss, expressed through hair-art.
Politix's Movember campaign 'Worn to Be Heard', encouraged men to 'cry like a boss' and express their emotions in healthy ways.
