Yeojin Bae and David Bush are about to reveal the secret to captivating customers.
The two industry stalwarts are part of Virgin Australia Melbourne Fashion Festival's Industry Forum, supported by Ragtrader.
The forum, Design your destiny: Plan with purpose and captivate your consumer, will also feature Practicology Asia Pacific CEO Chris Vincent and Virgin Australia general manager of strategy Michael Scott.
The festival will also feature a lineup of international speakers, with Diesel founder Renzo Russo headlining the annual business conference.
Designer brands Camilla & Marc, Dion Lee, Akira, Carla Zampatti and Alice McCall will join a series of seven premium runway showcases.
Meanwhile, iconic designer Jean Paul Gaultier will be on hand to present his collaborative collection with Target.