Australian surf label Piping Hot has enlisted professional surf champion Sally Fitzgibbons as its official brand ambassador.
Fitzgibbons made waves last year when she dropped Roxy as an apparel partner.
In her new role, Fitzgibbons will become the global spokesperson for the brand which is exclusively sold at Target.
The surf star will be sworn in to the position next week at Bondi Beach along sporting the Piping Hot's revamped logo on her custom-made wetsuit and surfboard.
Target Australia director of womenswear, lingerie, footwear and accessories Gillian Ridley is thrilled to announce that Fitzgibbons is on board with Piping Hot in line with its 40th anniversary.
“Target is delighted with this new partnership.
“Sally will bring a fresh integrity to the brand that we know our customers will love, adding to the already longstanding and positive relationship between Piping Hot and Target,”
Piping Hot currently sell a range of womenswear, menswear and kidswear as well as surfboards and accessories with price points ranging from around $10-$130.
The brand has been operating in Australia since 1975.