Peter Alexander has just made a world first.
The Australian lifestyle brand was granted exclusive access to shoot its latest campaign on the iconic set of 123 Sesame Street.
It comes ahead of Peter Alexander releasing a collection of limited edition Seasame Street sleepwear to celebrate the show's 45th anniversary.
Alexander seems honoured by the opportunity to team up with a revered childhood favourite.
”Who would have thought that at my age I would still have ‘firsts’. I’m so honoured to involved in such a fun experience. I spent the day having fun with Elmo, Cookie and the gang! WOW. I smiled the whole day.”
The collection will feature bright furry coats, yellow beak socks and Cookie Monster onesies for children.
Separates will also be availale including the faces of Elmo, Cookie Monster, Oscar the Grouch, Big Bird, Count, Grover, as well as Bert and Ernie.
Even Cookie Monster put his two cents in on the collaboration.
“Me love dressing up in pyjamas almost as much as me love going out ‘in the fur’. We took lots of pictures. Me almost feel famous.”
The collection is set to drop on April 8.