Australian biscuit brand Arnott’s has teamed up with major sleepwear brand Peter Alexander to launch a limited-edition collection in time for winter.
The launch marks the role Arnott’s has played in Australia for more than 160 years, and utilises some of Arnott’s key staples, including Tiny Teddys, Tim Tams, Iced Vovos and shapes. The range covers 42 different silhouettes, featuring various animated patterns and soft fabrics.
Styles cover men’s and women’s, and some styles for babies through to big kids, including PJ sets, tops and pants. Prices range from $39.95 to $139.
This latest product push follows a raft of collaborations by the sleepwear brand, including with M&Ms recently as well as collaborations with cartoons such as Bluey and Snoopy. It also follows years of strong growth for Peter Alexander, with FY26 projected to be another record revenue year.
The brand's annual sales have more than doubled since FY19 and are continuing to grow into FY26 despite a softer retail backdrop. Annual sales are on track to deliver another record in FY26, following strong growth in the first half.
By comparison, Peter Alexander's sister subsidiary Smiggle – housed under Solomon Lew’s Premier Investments – peaked at $319 million in FY23 before declining to $264 million by FY25.
In the first half of FY26, both Peter Alexander and Smiggle recorded combined total sales of $452.8 million, down 0.5 per cent on 1H25, with earnings before interest and tax (EBIT) hitting $119.3 million, down from $129.4 million in the same period last year.