PETA Australia has claimed victory against David Jones and Myer - but is it just pulling wool over consumers' eyes?
PETA has issued a release claiming the department stores have dropped angora from their shelves after viewing disturbing video footage from angora farms in China.
It claimed David Jones and Myer had joined Peter Alexander, General Pants, Harris Scarfe and Big W in ceasing to sell products containing the fibre.
Myer told ragtrader.com.au the allegations by PETA are false.
Myer general manager corporate affairs Amanda Buckley said it did not review sourcing policies after viewing footage from PETA.
"We were looking at this issue in light of actions taken by the industry internationally, and as part of our regular review of our sourcing policies.
"While a review has provided us with a confidence that our direct suppliers are following our policies on ethical practices, we cannot be as confident about all sources through other channels.
"Therefore Myer made the decision not to include angora fibre in its products for any future orders.
"We will continue to review such matters from time to time as may be appropriate."
David Jones declined to comment further on the matter.
PETA Australia director of campaigns Jason Baker said the group would continue to rally against the use of angora.
"Angora production is barbaric, and PETA Australia urges all retailers and designers to follow these industry leaders and show that cruelty to animals has no place in their businesses."