General Pants Co. as you know it is no more.
The retailer will rename its stores to General Peace Co. to raise funds for Save the Child Australia and Oasis Youth Support.
The campaign will launch on November 24 and roll out across 48 storefronts and online.
General Pants Co. brands have also rallied behind the initiative by creating a ‘Give Peace’ t-shirt range which will be sold in stores across Australia and internationally.
The shirts will feature designs from Stussy, Ksubi, Santa Cruz, Neuw, Zanerobe, Vans, Insight, Candidate and RVCA.
All proceeds from the $39.95 range will be donated to Save the Children Australia and Oasis Youth Support Network.
Several celebrity ambassadors will support the cause by sharing images of themselves with the hashtag #GIVEPEACE and encouraging followers to buy the t-shirt or donate.
Ambassadors that have donated their time to date include Rachel Zoe, Ronan Keating, Angus & Julia Stone, Cheyenne Tozzi, Jackson Gallagher, Henry Holland, Samantha Jade, Pip Edwards, Cody & Ali Simpson, Alex Dimitriades, Laura Csortan, Samantha Harris, Corbin Harris, Candice Lake, Daniel Johns and Ruby Rose.
Renowned photographer Jez Smith has volunteered his time to help the project by shooting the Give Peace ambassadors.
In addition, consumers who share a #GIVEPEACE message on their social media will receive 15 per cent off their purchases at General Pants Co.