Loyalty sales now make up 69% in total retail sales for brands operating under the PAS Group.
The company's brand portfolio managed to increase loyalty membership by 106,000 since June 2015.
Total membership increased to 581,800 members at December 31 last year.
The company's half yearly report also indicates strong growth across the board.
It raked in an EBITDA up 27.3% to $11 million with its NPAT up 51.5% to $5 million.
In addition its retail sales have spiked 13.9% to $79.6 million and like for like store sales have risen 3.4%.
The company has attributed growth to its recent acquisitions of bridal fashion company White Runway as well as lifestyle brand Jets Swimwear last year.
PAS Group has also managed to roll out 16 new stores across its brand portfolio in the first half and has engaged global consulting company L.E.K Consulting to maximise further growth opportunities.
PAS Group CEO Eric Morris said that the company is in a strong financial position to grow its existing brands.
“The Company has delivered a strong first half result including positive retail like for like sales and significant earnings improvement over the prior year.
“Like for like sales growth for the first eight weeks of the second half has been softer than H1 but continues to be positive.
“Growth in H2 FY2016 will be driven from new stores, online, moderate wholesale growth in Designworks and contribution from the two new businesses.
“PAS is in a strong financial position with no debt and strong cash flows.
“The new White Runway and Jets business’s along with growth in the Designworks Sport Division provide PAS a strong portfolio for future growth.”
Other apparel brands operating under PAS Group include Review, Metalicus and Yarra Trail.