Pandora Jewellery Australia is set to raise its market dominance with a new channel.
Digital performance marketing agency iProspect has been appointed as its digital media agency.
It will take responsibility for Pandora's digital channel, including all digital media activity to drive the launch of its e-commerce store in Australia.
This also includes brand and performance media.
Australia is a key market for the jewellery brand, which posted a 32.5 per cent increase in global revenue to $2.3 billion in 2014.
Pandora Australia accounted for 6.7 per cent of this revenue, with sales rising 30.4 per cent in the fourth quarter to $63.9 million.
This marked the seventh consecutive quarter where revenue in the market exceeded 20 per cent.
Pandora Australia has over 90 retail sites in the market.