Business is booming for bust apparel specialists Panache after 'unexpected' sales rocketed across Australia.
After launching its specialist engineered sports bra in October, which offers adequate support for active women with a size D plus cup, in the first six weeks 4,000 were sold.
Queensland-based company, Big Girls Don’t Cry, are the Australian distributor of the UK based brand and the bras are available online and at various stockists across Australia.
Distributor spokesman, Karen Edbrooke, said the combined in-store and online sales of the sports bras had exceeded expectations by 100 per cent, particularly given the poor economic retail environment.
More than 50 per cent of the sales were in cup sizes G and upwards with the most in demand size being 10G
“In tough economic times it is natural for consumers to be very selective about the products that they buy - so with Panache’s sports bra sales reaching over 4,000 within the first six weeks, it is clear that our product is meeting the needs and expectations of many women around Australia," Edbrooke said. "There was also an unexpected increase in the amount of H cup sports bras sold, standing out as the third best seller after G and F bust."