P.E Nation is set to dip its toes into the beauty category.
The brand has partnered with Ella Baché to create a high summer campaign celebrating the launch of self-tanning lotion Great Bronze.
Headed by international model Joy Corrigan, the campaign features the brand's Q4 collection 'Our Sport' by P.E Nation.
This is the first activewear partnership for Ella Baché.
P.E Nation co-founder Pip Edwards said the alignment highlighted both brands' outlook for summer.
"Ella Baché is a heritage skin and suncare brand and when the opportunity to work with them was presented to us, it made sense for us, as an outdoor, active brand, to jump right in."